vPrompt’s video marketing strategies combine premium video content with advanced search engine optimization practices for powerful results.
As social media platforms transition toward video-first channels, and viewer watch times rise significantly, marketers who prioritize video have a unique advantage over business competitors. Video marketing is a thriving, ever-expanding avenue for serious ROI, and vPrompt empowers your brand to capitalize on video SEO at scale.
How Video Affects SEO
Google’s search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video play key roles in how the content is crawled, indexed and served to users.
Video SEO Ranking Factors
Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some top ones to consider:
Total video views.
Video watch time.
Keyword usage in titles, captions, tags, descriptions, categories and channel pages.
Video length that matches searcher intent.
User engagement (liking, sharing, commenting, subscribing, clicking).
YouTube, the world’s largest video hosting platform, is owned by Google, the
world’s largest search engine. And Google SERPs directly feature YouTube videos
on Page 1, with rich descriptions, links and on-SERP playback. So the connection
between high-quality video content and its impact on SEO is enormous.
Your marketing strategy is incomplete without video – search engines and
prospects will take notice.
Types of Video Content
Video formats should match the intent and demand of their target audience. That’s why
vPrompt’s video SEO services span every type, style and presentation of video.
Take a look:
- Interviews or testimonials.
- Video blogs.
- Product demos.
- Animated logos.
- Web demos.
- Motion graphics.
- Corporate promos.
- On-site interviews or testimonials.
- Vox pops.
- Event coverage.
- Drone footage.
These expert-created videos can help your brand redefine its image, expand its marketing
versatility and increase user engagement.
Video Promotion Services for Max SEO
SEO is not a static discipline. It requires consistent, deliberate delivery and publication of content that meets customer and prospect expectations. To get the word out, vPrompt strategists craft promotions and distribution programs customized to your industry, target audience and most relevant marketing channels.
These off-page SEO efforts allow you to generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Tactics may include:
- Video marketing campaigns via email and social media.
- YouTube optimization.
- Supporting video content with other marketing collateral.
- Link building campaigns.
Optimizing your video marketing also entails marking up the landing pages and hosting platforms on which they live. These on-page SEO actions may include:
- Using relevant keywords throughout on-page copy.
- Optimizing URL strings, title tags and meta descriptions.
- Curating video playlists to keep users on the page longer.
- Encouraging commentary, sharing and linking in captions and narration.
Video, When You Need It
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use.
At vPrompt, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.
And you’re not stuck with contract retainers or rigid off-the-shelf video products. Video SEO services are customizable to what you need right at this very moment, with offerings being a la carte or rolling. To optimize your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits.
Video content is your ticket to reaching modern audiences.