The New Delhi World Book Fair was a wonderful experience for vPrompt and me, personally. This was the first time vPrompt exhibited and we had fairly good run. We learnt the latest market trends, technology, requirement and pulse of Indian publishers. eBooks as well as Mobile Apps were big highlight of this Book Fair.
The Book Fair gave us the opportunity to meet a number of Publishers all under one roof. We also met authors, consumers and readers from different parts of India. Though most of Indian Publishers want to go Digital, many are still skeptical about selling their eBooks while a majority of Indian readers have not yet adapted to the changing trend towards eBooks. However, there are biggies who are already into eBooks and we were honored to have met them at the Book Fair. My special thanks goes out to them giving us some of their time. Two of these visits stand out in my mind:
Mr. Paras Bansal — Wiley India: Mr. Bansal kindly spared us some time despite his busy schedule. vPrompt has already converted ebooks for Wiley and Mr. Bansal discussed enhanced ePubs that can be best viewed on Android devices. We also discussed the opportunities regarding MS-Word Pagination, Editorial Services, Keyboarding and Web PDFs. vPrompt looks forward to continue working with this Market trend setter.
Mr. Amarjyoti Dutta — Pearson India: Mr. Dutta visited vPrompt’s stall and was gracious enough to meet with me and my team to discuss various opportunities. We have converted a number of titles for Pearson in formats like XML and ePub already. During the meet at the fair we discussed carrying forward this healthy working relationship. Mr. Dutta also showed interest in enhanced ePubs and keyboarding opportunities. I thank him for putting a word for vPrompt to Pearson’s Composition team. vPrompt looks forward to continue working with this Market trend setter as well.
In general, the New Delhi Book Fair was a good experience. This experience will help us to prepare for our BEA (Books Expo America) Exhibition in May 2013.
Thank you all of you!!!
Ameet Chauhaan (AC)