The reported decline in e-reader sales is being misread as an indication that consumption of the ebook itself is in decline. This false conjecture has given authors and publishers hope that the printed book will return to the economic dominance it enjoyed before the technological innovation of the e-reader device.

EBook_Reader_PocketBook_UltraNo way. The ebook revolution continues apace and the print book business will continue to decline, despite the optimistic media huckstering.

Media pundits and professional trend forecasters often do not look beyond the obvious to validate their prognostications. They have pointed to the proliferation of multipurpose tablets as cutting into the sale of e-readers, which is correct as far as it goes, but the fact is that the tablet is an all-purpose device in which book reading is a mere fraction of its uses.

Still, despite the joyful optimism of print book lovers, there can be no denying the impact of the digital reader, whether in the form of a feature or app on a tablet, cell phone, desktop or whatever device the future will bring. Like it or not, the printed book as an economic model is in the process of unraveling.

Read Warren Adler’s full report at Misreading the Facts on EBooks in  EContent Magazine.